Labubu: The Little Monster That Divided a Nation
Love it or loathe it—there's no middle ground with Labubu. This POP Market creation has split the world into two camps: the obsessed and the appalled. While millions collect these creatures religiously, even more people despise them for that exact devotion.
But here's the thing about polarizing phenomena, they reveal something deeper. For believers, these aren't just toys. They're tiny totems of joy, rebellion, or belonging. For haters? They're everything wrong with consumer culture.
The truth? Both sides are right. And both sides are missing the point.
Labubu isn't about the monster, it's about the mirror. What you see says more about you than it does about some vinyl figurine.
So collect them, ignore them, or burn them in effigy. Just remember: the strongest reactions often come from the things that matter least, and the things that matter most. The truth is this: If it sparks something in you, lean in. If it doesn't, walk away. Some things aren't meant for you, and that's the point.
But, for those who find magic in these monsters, we want to amplify that power. Because when something sparks genuine connection, community, and joy, no matter how small or strange, that's worth celebrating.
Manifesto
Most toys are made to be liked.
Pretty. Palatable. Placed gently on a shelf.
Not this one.
To the world, Labubu is a monster.
Too sharp. Too strange.
Too wild to smile the right way.
Too soft to be taken seriously.
But to us?
It’s a signal.
Labubu wasn’t made to fit in.
It was made for the ones who never did.
The strange kids. The whisper-laughers.
The ones too loud in a quiet room.
Too quiet in a loud one.
Too much. Too little. Too… something.
Labubu is The Everyman’s Monster—
not because it belongs to everyone,
but because it stands against the everyone else.
The predictable. The polished. The painfully acceptable.
It’s a monster to the mundane.
A mirror to the misfits.
Labubu doesn’t smile to be liked.
It smiles because it knows you.
It doesn’t sit pretty on a shelf.
It sits with you—when no one else did.
This isn’t a toy.
It’s a declaration.
An invitation.
A warning.
You’re not too much.
You’re just not made for the middle.
And neither is Labubu.
Posters
Transit Takeover: Weird and Proud
While our monsters faces take over the streets, these transit installations dig deeper, turning everyday commutes into moments of recognition. Positioned above seats where passengers can't help but look up, each piece calls out a different flavor of weird. The introvert. The obsessive. The dreamer. The collector. The one who dances alone.
These aren't just ads—they're mirrors with teeth. Suspended in the forced intimacy of public transport, they catch you in that vulnerable space between destinations and whisper: "We see you, fellow weirdo."
Because here's what we know: everyone's got an inner outsider. That part of you that feels slightly left of center, beautifully broken, perfectly imperfect. Most of the time, we hide it. But trapped under our transit pieces, with nowhere to look but up, passengers get a moment of pure, unavoidable truth.
This is for the gloriously strange. The beautifully bizarre. The ones who know that normal is just a setting on the washing machine, and they'd rather be anything but.
In transit, you can't scroll away. You can't change the channel. You just sit, look up, and maybe, just maybe, recognize yourself staring back.
OOH
OOH BILLBOARDS
More executions coming soon :)